Have you ever seen three wolves simultaneously howling at the moon? Let me tell you, I have. This is so because of the extremely popular “3 Wolf Moon” t-shirt created by the company The Mountain. For those who haven’t seen the shirt, I have included a picture of it below:
David Wright, Ursula Fahy, and Sadie Bass with ABC News wrote an article explaining the strange viral phenomena surrounding the shirt, said to give the wearer supernatural abilities. This endeavor began with Brian Govern, a student at Rutgers University, giving a satirical comment about the shirt on Amazon.com. Apparently, the site informed him that he might be interested in the shirt while he was buying the books for his classes. He then wrote that the first time he wore the shirt, women started to flock to him instantly. The editors of collegehumor.com soon saw the post and their readers added different comical reviews, such as, "You don't put this T-shirt on your torso, you put it on your soul," and another claimed it cured cancer. The article says the shirt at one point sold 100 per hour. Because of the hype behind it, people have been ordering the shirt, and it is the #1 seller in Amazon’s apparel line.
The shirt itself has appeared on many television shows because of the lore behind it. For example, it was featured on NBC’s The Office, giving the character Dwight the ability to get a girl, and almost all of the major news stations have aired reports on the “3 Wolf Moon.”
The Mountain, the company behind the shirt, now mostly just manufactures and sells this one variety of shirt. The company even includes a warning on the tag of the shirt, stating the various events that could follow putting the shirt on. I know this because I bought said shirt and am currently wearing it as I write this. Watch this YouTube video for further clarification: http://www.youtube.com/watch?v=QPB45AUmchM
Much of the information for this blog was obtained from: http://abcnews.go.com/WN/story?id=7690387&page=1

NICE. I now know what I am doing wrong. I must purchase the shirt and wear it to school. Then, and only then will the girls flock to me like geese on a golf course. Thank You Matt. Thank You.
ReplyDeleteIf I go buy this shirt for $9.14 there better be some sort of guarentee with it, that it really does have magical powers! Or else I want my money back : )
ReplyDeleteNobody knows the real power of the shirt like I do. The year 2010; September 6 to be exact… I purchased the three wolf howling shirt for a night out on the town just to see what would happen, and if the shirt would live up to its hype. Needless to say; it was the best night of my life. Thank you to the inventor of this fabulous shirt….
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